How to Become a Highly Paid Digital Marketer(Complete Step-by-Step Guide)
Digital marketing is the skill to learn in 2024. I have
20-year-old friends who are making more than 1 lakh per month with this skill.
I started with this field exactly 4 years ago, and it has completely changed my
life.
I went from a broke 19-year-old sitting in my college hostel
to now building a 10-lakh-per-month agency in Bangalore with an office as well.
If I were you, this is exactly what I would do in 2024 to
become a highly paid digital marketer.
It’s quite simple, and I will explain it to you in five steps, and I
will also share an amazing study by HubSpot which will help you make a better
decision.
1. Why Digital Marketing Is the Best Skill to Learn in 2024
1.1 Real Income Potential at a Young Age
Digital marketing today is a skill through which even
20-year-olds earn more than 1 lakh per month.
1.2 My Journey from Broke Student to Agency Owner
I started 4 years ago with nothing, and digital marketing
changed my life completely. Today I run a 10-lakh per month agency in
Bangalore.
1.3 What You’ll Learn in This Guide
A 5-step roadmap, HubSpot insights, and a clear direction
for 2024.
2. Step 1: Understand the Basics of Digital Marketing
Digital marketing has various types — different platforms,
strategies, and end goals.
You must understand basics of all types of digital
marketing:
- Social
media marketing
- Email
marketing
- Landing
page optimization
- Lead
generation
- Blogs
- SEO
- Paid
ads & organic content
There is an amazing blog on Neil Patel’s website — go read
it to have a basic understanding.
Next, check Google’s course on digital marketing. It’s a
professional certificate you can do in a few hours. You’ll understand why
digital marketing is important and how it helps businesses grow.
Also understand the keywords:
- Pay-per-click
- ROAS
- CPL
- CPV
- Landing
page view cost
- Page
view cost
- And
many more
When you enter this field, people will throw these keywords
at you, so you must know them.
Goal of Step 1:
If anyone references anything in digital marketing, you should have a basic
understanding of it.
3. Trends & Insights: What’s Changing in Digital Marketing?
It’s hard to keep up — new updates every day. This is where
marketing reports help.
HubSpot created their annual State of Marketing Report
after deep research.
It explains:
- Trends
- What’s
working in 2024
- How
marketers are adapting
The section on AI tools is especially helpful. AI can:
- Automate
repetitive tasks
- Identify
leads
- Save
time
- Increase
efficiency
To dive deep into marketing trends and strategies, download
the free HubSpot report.
4. Step 2: Specialize in One Field (Very Important for 2024)
You cannot be a “general digital marketer.”
Pick one niche and master it.
From all types of digital marketing, choose one.
For example — HubSpot report shows that SEO generates the highest ROI.
That means businesses pay highly for it.
But pick based on interest:
- SEO
- LinkedIn
optimization
- Social
media content
- Paid
advertising
- YouTube/Instagram
marketing
Learning is simple — YouTube, Udemy, blogs.
Neil Patel & Seth Godin have great content to learn
from.
Choose the right mentors
Don’t follow someone just because they have subscribers.
Smaller channels with deep experience can be 10x more valuable.
Learn daily using Twitter (X)
Search for:
- YouTube
strategy
- Instagram
ads
- SEO
case studies
You'll learn from real marketers running real campaigns.
Write everything down
Use Notion.
Your brain is good at ideas, not storage.
If you write every day for 90 days, you will build a second
brain.
5. Step 3: Apply Your Learning by Working on Projects
You must apply what you learn.
Do internships or small projects.
Example:
I found a company on AngelList that hired me for ₹5,000/month to run Facebook
ads.
I didn’t care about money — I wanted experience.
Work with e-commerce brands and learn conversion
optimization.
Work with creators and improve their LinkedIn reach.
These become your case studies.
How to create a great case study?
Include:
- ROAS
- Money
invested
- Profit
generated
- Sales
- Impressions
- CPL
/ CPV
- Growth
%
When companies hire, they look at numbers, not
degrees.
6. Step 4: Start Applying for Jobs or Work as a Contractor
Working as a contractor is easier to start.
You can work for 2–3 months for one company and get real results.
Where to find work?
- LinkedIn
- Twitter
- Cold
emails
- Networking
events
Build a digital marketing outreach funnel
Find companies → Collect emails → Reach out with:
- Your
portfolio
- A
personalized marketing audit
- Suggestions
for improvement
Pitch ROI, not deliverables
Don’t say:
“I will make 12 videos per month.”
Say:
“I’ll help reduce your CAC from ₹20 to ₹5.”
“I will save you ₹1.5 crores in ad spend annually.”
Companies care about numbers, not activities.
Go to networking events
Especially in Bangalore — events happen daily.
Founders refer you, and you learn real industry problems.
7. Step 5: Upskill Yourself Continuously
Your first job won’t be the best.
Keep upgrading your skills.
Learn in public
Share:
- Case
studies
- Marketing
breakdowns
- Big
campaigns (Like Ambani wedding PR)
People will start recognising you, and opportunities will
pour in.
Use AI to become better
Go to ChatGPT and write:
“I’m creating a Facebook ad for 20–25-year-olds in Delhi. As
a senior digital marketer specializing in Facebook ads, review my strategy and
give me points to improve ROI.”
AI will give insights — but don’t copy blindly. Apply your
mind.
Conclusion: Your Roadmap to Becoming a High-Paid Digital Marketer
Digital marketing is one of the biggest opportunities of
2024.
If you follow this 5-step method:
- Learn
the basics
- Understand
industry trends
- Specialize
- Apply
through projects
- Pitch
& network
- Keep
upskilling
You will get amazing opportunities — whether freelancing,
full-time work, or starting your own agency.
Also, check out HubSpot’s marketing report — it’s packed
with insights to grow faster in this field.
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