How to Run Instagram Ads That Bring Your Next 100 Customers

 How to Run Instagram Ads That Bring Your Next 100 Customers (Beginner Friendly Guide)

What if one simple Instagram ad could bring your next 100 customers?
Sounds unbelievable—but it’s happening right now in 2025. And today, I’m going to show you exactly how you can do it too, even if you’ve never run an ad before.

Check this out… looks amazing, right?
And the best part—you’ll be creating ads just like this in minutes.

By the end of this guide, you’ll know how to:

• Find the perfect audience
• Design ads that stop the scroll
• Use AI tools to create smarter, cheaper campaigns

This is Brian from Website Learners—let’s get started.

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PART 1: Set Up Your Business for Instagram Ads

Before running an Instagram ad, you need to set up the essentials.
We’ll complete everything in three simple steps.

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1.1 Switch to an Instagram Business Account

To run ads, you need a business account.
It unlocks:

• Ad creation
• Insights
• Performance tracking

How to switch:

1. Open Instagram → Go to Profile
2. Tap Edit Profile
3. Scroll → Switch to Professional Account
4. Choose a category (e.g., Clothing Store)
5. Select account type
6. Add contact details
7. Done — business account activated

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1.2 Connect Instagram & Facebook to Meta Business Suite

Meta Business Suite is the main control center for managing ads.

Steps:

1. Click the link in the description
2. Click Get Started → Log into Facebook
3. Connect Facebook
4. Click Connect Instagram
5. Log in → Confirm connection

Both Instagram and Facebook are now linked to Meta.

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1.3 Create Your Meta Ad Account

You need this to run, manage, and track ads.

Steps:

1. Go to Settings → Accounts → Ad Accounts
2. Click Add → Create New Ad Account
3. Enter name + time zone
4. Select My Business
5. Confirm → Create ad account
6. Add payment details
7. Done

Verify Your Business (Important)

Go to:
All Tools → Ads Manager → Account Overview

Complete:

• Add payment method
• Add business info
• Confirm Facebook Page
• Verify phone number

Your Instagram ad system is now fully set up.

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PART 2: Create & Run Your Instagram Ads

We’ll do this in four steps.

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2.1 Step 1 — Set the Objective for Your Ad

Click Continue and choose your goal.

Goal Options Explained:

• Awareness – Get more people to see your brand
• Traffic – Send people to your site/app
• Engagement – Likes, comments, messages, views
• Leads – Collect signups or contact info
• App Promotion – Increase installs
• Sales – Drive purchases

Since this is for an e-commerce product, choose Sales → Continue.

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2.2 Step 2 — Create the Campaign

A campaign defines the main purpose of your ad.

Steps:

1. Choose Manual Sales Campaign
2. Give it a clear name (e.g., “Winter Sale Promo”)
3. Check for special categories
4. If unrelated to housing/credit/jobs → skip
5. Click Next

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2.3 Step 3 — Create the Ad Set

This is where you choose:

• Audience
• Budget
• Placements
• Conversion actions

We’ll complete six steps inside the ad set.

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Step 3.1 — Add Basic Details

• Give ad set a name
• Choose Website as conversion location
• Set performance goal → Maximize Conversions

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Step 3.2 — Create & Connect Meta Pixel

Meta Pixel tracks user actions after clicking your ad.

Steps:

1. Click Create Pixel
2. Enter pixel name → Create
3. Add your website URL → Check
4. Meta suggests best platform (e.g., WooCommerce)

Connect Pixel to Website:

1. Download plugin
2. Upload plugin in WordPress → Install → Activate
3. Click Configure
4. Log into Facebook
5. Enable Advanced Matching
6. Continue → Next → Connected

Verify Pixel

1. Install Meta Pixel Helper Chrome extension
2. Visit your website
3. Extension should show an active pixel

Pixel connected successfully.

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Step 3.3 — Create a Conversion Event

A conversion event tells Instagram what to track.

Example: “Purchase”

Steps:

1. Click Event Setup Tool
2. Enter your Thank You Page URL
3. Select event type → Purchase
4. Confirm → Event active

Now select this event under Conversion Event.

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Step 3.4 — Set the Budget

• Choose Daily Budget
• Set how long the ad should run
  (e.g., 5 days for a limited-time sale)

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Step 3.5 — Choose Your Target Audience

You can target based on:

• Location
• Age
• Gender
• Interests

Example for clothing store:

• Location: India
• Age: 18–45
• Gender: Women
• Interests: Women’s Clothing, Dresses

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Step 3.6 — Select Your Ad Placements

Two options:

• Automatic – Meta decides best placements
• Manual – You choose

Since we want Instagram ads only:

1. Select Manual
2. Unselect everything except:
• Instagram Feed
• Instagram Stories
• Instagram Reels

Click Next.

Your ad set is complete.

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2.4 Step 4 — Create & Publish Your Instagram Ad

Add Basic Details

• Give your ad a name
• Choose format → Single Image/Video

Add Your Website URL

This is where people go after clicking the ad.

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Add Creative Content

Click Set Up Creative
Choose Video Ad (recommended)

Add:

• Primary text (caption)
• Heading
• Call to action (Shop Now / Learn More)

If you need content, use the Website Learners AI ad copy tool:

• Describe product
• Choose number of ad copies
• Generate
• Copy → paste into your ad

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Upload Your Video

• Click Upload
• Add your ad video
• Save → Done

Double check everything:

• Caption
• CTA
• Visuals
• URL

Publish the Ad

Click Publish
Your Instagram ad goes live immediately.

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Track Your Ad Performance

Go to:
Event Manager → Data Sources

You can see:

• Page views
• Purchases
• Conversions
• Audience activity

This helps you improve future ads.

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Conclusion

And that’s it!
This is exactly how you can run Instagram ads that bring real customers in 2025.

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See you in the next one—take care, bye-bye.